Mogyi Romania improves its Retail Execution activity with HERMES from Transart
Mogyi Romania has implemented the HERMES Retail Execution system from TRANSART to automate the activity of field representatives regarding the planning, coordination and control of agents' activity. Also, the collection and centralization of merchandising and retail execution data from the shelf was automated by using Trade-Marketing questionnaires displayed on the Android tablets used by the agents.
Why HERMES Retail Execution from Transart?
The need for a Retail Execution solution came as a result of the changes that occurred in the company, especially through the arrival of new people in the leadership team that have used the HERMES in other multinational companies. The new management came up with a new vision that included a series of clearer goals on shelf execution regarding the presence of Mogyi’s own products in the major hypermarket chains (Modern Trade).
„It was vital to implement HERMES Retail Execution quickly in order to measure the team's performance against the new established goals. Without these measurements, without their analysis and the correlation of this information with Nielsen data, we were almost blocked. We could not position ourselves correctly against the competition and we only suspected what pedal we should push. By analyzing on a daily basis the information collected with HERMES, we can think structurally and implement the proper strategy that will lead to the evolution of the business in the desired direction.” -- said Mr. Mihai Neagu, Country Manager Mogyi Romania
Another important point is that a flow of real-time data was generated directly by filed representatives which allows Mogyi to improve its business approach.
„When I was looking for Retail Execution solutions, I went straight to the target because I knew about HERMES and I had good references from other multinational companies that were using this system. We have asked for offers from several parts, but after the detailed presentation of the HERMES system from Transart, we realized that the solution suits us well. Furthermore, we realized that in front of us we have a partner that gave us positive and details answers to all our questions which shows that Transart has a great know-how in the field.” – said Mr. Flavius Pereverzii, KA National Sales Manager, Mogyi Romania
Since a rapid implementation was desirable, the Transart team was very prompt and immediately after signing the contract, the implementation started and everything went well and fast until the end. There were two meetings where Mogyi Romania team presented their needs, and afterwards Transart consultants created the desired questionnaires and delivered the training of the team who will use the HERMES application.
„After the first two months of using the HERMES system by our agents, we can certainly say that the most important benefit we gained is that we can see in real-time how the shelf execution looks like in any location we want. Also, we can see exactly what the team does on the field and we can react quickly to solve issues regarding the performance of our team or to competition actions.” added Mr. Flavius Pereverzii
About Mogyi Romania
Mogyi Romania is one of the most important sellers in the Nuts & Seeds category. Mogyi’s portfolio includes various types of nuts, almonds, cashew, pistachio, pumpkin and sunflower seeds - in peeled and salted variants. It also includes a diverse selection of popcorn (subtypes Mogyi Micropop and Mogyi Mexicorn) and natural seeds. As a leader in the peanuts category, Mogyi already launched in 2012 an innovative product: crusted peanuts with various aromas, under the Crasssh brand. Some of the products recently added to Mogyi's portfolio are: Caramoon Cocos, Crasssh Wassabi, Crasssh Cheese.